Our design thinking approach drives us to innovations in the key phases of housing:
Reducing Land Costs
Reducing construction costs
Operations
Know Our Process
Evaluation
We carry out a diagnosis that helps us understand the competitive positioning of the company, its ability to deliver the value proposition, and the stability of the environment in which it operates.
Empathize
We identify the segments of our target market and interview them to understand their unmet needs and the aspirations that push them towards our products/services.
Envision
We identify trends on social, technological, economic, ecological and political aspects that can impact our business, in order to explore in an informed way, the future and its possibilities.
Ideate
We frame the challenge to solve and generate ideas to transform them into concepts, based on the different unmet needs of each one of the segments of our target market.
Define
We define the principles of the organization given the context of the previous research. We bring the attributes and benefits offered to the client, to a concrete level, tangible and intangible.
Experiment & Iterate
We do several iteration rounds to reach the optimal level between technical and commercial viability as well as the satisfaction perceived by the client.
How we work
We understand real estate growth as a creative act in which we explore diverse possibilities, bringing to the market in an agile and fast way, solutions designed for the people who matter most to you: your customers.