The findings indicated that clients are looking for houses with larger bedrooms, with functional and well-distributed spaces, a larger social area, since the profiles have varied, as there are currently more young couples. Regarding the amenities, we realized that clients of this level prefer a cleaner development and that the green areas are truly functional.
In the next stage, we carry out an internal co-creation workshop to design new products and / or prototypes based on hypotheses that we raise with the previous findings as well as in the initial analysis.
For example, one of the hypotheses to be validated was the belief that we had that the residents of Recova seek to maximize the spaces in their homes, live in an environment with innovative parks / amenities, and enjoy technology. To verify this, we made some proposals for improvement in the redistribution of spaces in the Platinum and Gold prototype plants, we changed the games area to implement services at the touch of a button. We confirmed this when residents showed greater interest in the current project proposals.