Mentora’s first initiative was to understand the drivers or aspirations that pushed the client to acquire a home in a place like Cancún. Through a market study we carried out, we understood that people who buy homes in this area of the country want and seek to perpetuate the experiences of a vacation stay: the comforts and attention of a hotel, the pleasant climate and obviously being in contact with such natural beauties. They want to fulfill their dream of living on eternal vacations.

In addition, one of the problems they immediately face when they arrive in the city is, on the one hand, the lack of sense of belonging, since they are surrounded by people of different nationalities, cultures and customs, and on the other, the feeling of insecurity that prevails because of organized crime that prevails in the area.

In order to satisfy the client’s needs in these 3 dimensions, we set ourselves the task of seeking inspiration in different analogous situations, studying how certain products and services in other industries have been able to solve these problems in similar circumstances and what are their formulas for success. , in order to adapt and apply them to our own challenge. Elements such as hotel concierge service, food delivery applications, and social integration programs that are carried out as part of urban development plans in states such as Georgia and Utah, became the main source of income. interest for our analysis, which served as the basis for defining the core attributes of the solution.